Three years ago, I started a web design company. I didn’t know anything about running a business, but I knew a lot about the web, and I loved to make things, so I thought it would be a great fit. But I was wrong.
My clients didn’t care that I loved to make things, and they didn’t care if I liked what I made. What they really cared about was whether or not I could help bring about a change in their business.
I realized they weren’t paying me to make things, they were paying me to make things happen. That changed everything.
We shifted from a design-driven approach to a customer-driven approach.
I switched from designing to managing.
Our clients switched from one-off engagements to ongoing trusted partnerships.
At first it was hard to let go, but now that I’ve switched, I know I’ll never go back.
I still love making things, but I love making things happen even more.